The Lego Group A Company - 1361 Words

The LEGO Group is a privately held company that is family owned. It’s headquartered in Billund, Denmark and has main offices located in China, London, Shanghai, Singapore, the United Kingdom, and the United States. It was founded in 1932 by Ole Kirk Christiansen in a carpenter shop that eventually lead to the LEGO we all know today. Most of their products are based off the trademarked LEGO brick. The name of the company is a combination of two danish words, â€Å"leg godt†, which translates into play well. The company was passed from father to son and continues to remain family owned by Kjeld Kirk Kristiansen, grandchild of the original founder. A couple of interesting things occurred to Lego in its development during the1940s. Denmark was occupied by the Germans and forced Godtfred Kirk Christiansen, who was planning to study in Germany, to instead become a manager at LEGO. In 1955 Godtfred demonstrated the new product at a toy fair in Nuremberg Germany, receiving negative reactions. Before developing a market analysis department in 1959,the stud-and-tube coupling system that we see in every brick to this day becomes patented in 1958, the same year Ole passed away, granting Godtfred as the new owner of the company. There is no doubt that LEGO holds a bond with people between childhood to adulthood. With their mission, ‘to inspire and develop the builders of tomorrow’, they have become one of the most iconic brands known to this day. As one of the leading toy companies inShow MoreRelatedThe Lego Group : A Company1535 Words   |  7 PagesThe Lego Group is a privately family-owned company based in Billund Denmark and was founded in 1932 by Ole Kirk Christiansen. Legos are plastic construction toys; the history spans nearly 100 years; manufacturing of these interlocking toy bricks began in 1949 with the creation of small wooden Lego bricks (developed into six pieces of 2 by 4 bricks that can be combined in 915,103,765 ways, creating systematic creativity) but has since then grown into an iconic brand with factories around the worldRead MoreCompany Profile : The Lego Group2181 Words   |  9 PagesPART 1: COMPANY PROFILE – THE LEGO GROUP 1. What Company did you select and why? The company I selected is the Lego Group. The company is well known for its popular construction toy brand, Lego. The company is still privately owned by the original family who established it in 1932 which is the Kirk Kristiansen family. Its headquarter is based in Billude, Denmark. The core product of the company, the Lego brick, is available in more than 130 countries around the world (Klausen, 2012). In 2014, theRead MoreThe Lego Group1284 Words   |  6 Pages20101233 20054057 Assignment Title : The LEGO Group: working with strategy. Date : 03 March 2012 Programme : BTECH-MANAGEMENT IV Question 1 Explain how the development of strategy at the LEGO Group reflect the key characteristics of strategic management outlined in section 1.2 and in the model in Figure 1.4? â€Å"Strategy is the long-term direction of an organization† (Johnson, Whittington and Scholes, 2011, p.3). The LEGO Group started with the manufacture of stepladders, ironingRead MoreLego Of The Lego Group1723 Words   |  7 PagesBackground The Lego group was established in 1932 by Ole Kirk Christiansen in Billund, Denmark. Lego today is one of the most recognizable brands in the world. However, that does not mean that they haven’t had to make some changes along the way to reach and stay at that position. Lego needed to change because of increased expansion of their product line which lead Lego to the brink of going bankrupt. In the year 2000, the Lego group had a huge sales growth. By 2004, they were projected to lose somewhereRead MoreLego Group : An Outsourcing Journey988 Words   |  4 PagesStrategic Case Analysis LEGO Group: An Outsourcing Journey Valdosta State University Business Policy 4900 Erie (Eric Scott and Jonathan Landrum) Dr. Marko Horn October 21, 2015 Table of Contents Introduction: Page 3 Synopsis of the Situation: Page 3 Key Issues: Page 4 Solution: Page 5 The Company Now and Going Forward: Page 5 S.W.A.T. Analysis: Page 6 Porter’s Five Forces: Page 7 Work Cited: Page 8 LEGO Group: An Outsourcing Journey Introduction LEGO Group was formed by a carpenterRead MoreLego Structure Of The Lego Company1448 Words   |  6 PagesLego is one of the most recognizable companies across the world. The Lego Group was founded in 1932 by Ole Kirk Kristiansen and has since been passed down from generation to generation, currently owned by Kjeld Kirk Kristiansen. The Lego Group has headquarters in Billund, Denmark and main offices in USA, UK, China, and Singapore. The Lego name originated from the abbreviation of two Danish words â€Å"leg godt† meaning â€Å"play well†. The present-day Lego brick was launched in 1958 with the interlockingRead MoreCross-Cultural Management978 Words   |  4 Pagestime (prior to LEGO Media Int’l)? * The name LEGO in itself means â€Å"play well†, the beginnings of the corporate identity were designed into the brand name * GKC was responsible for the stud and tube system, which is recognizable within the logo, as well as meant that all Lego blocks could fit together * In the 1970’s, GCK designed the â€Å"ten lego characteristics† which today represents the guidelines for development and policy, and has become the foundation for current company values *Read More2 the Lego Group1111 Words   |  5 PagesThe Lego Group: Building Strategy Problem Statement: The Lego Group has been making toys successfully for 80 years and has grown to having close to 3.16 B USD in sales for the 2010 year. They specialize in toy building sets, a sector of the market that has seen 13% growth in 2010 and is forecasted to grow further. However, the Lego Group is at a cross-road in their business plan and requires a strategic plan going forward. Currently, the company needs to look at its existing partnershipsRead MoreThe Lego Group Analysis1615 Words   |  7 PagesBUSI 1484 – Managing Strategy Portfolio 1 The LEGO Group Analysis June 26, 2013 Word count: 1,517 Table of contents Title | Page | 1. Application of the PESTEL analysis | 3 | 2. Application of the Porter’s Five Forces Analysis | 4 | 3. Application of the TOWS Matrix | 6 | 4. Conclusions | 7 | 5. Figure | 8 | 6. References | 8 | In this assignment the LEGO Group are examined by using a PESTEL analysis (Turner, S., 2002,), Porter’s Five Forces framework andRead MoreStrategic Management and Leadership738 Words   |  3 PagesSession: | Introduction to Strategy and Strategic Management | Submitted by: | Lord Mills, | Exploring Strategy: 9th edition, 2010: Johnson, Scholes and Whittington: Prentice Hall Publishing LEGO Group: Working with Strategy – pages 542 – 546 1. Explain how the development of strategy at the LEGO Group reflects the key characteristics of strategic management. As a reminder, strategic management has three key characteristics: strategic position, strategic choices and strategy into action (Johnson